FILA x Gosha Rubchinskiy

When news broke that up-and-coming Russian streetwear designer Gosha Rubchinskiy and old school Italian sportswear house FILA were teaming up, I was immediately captivated. FILA, once known as an uncool/your dad’s brand, is now becoming increasingly relevant, as part of the greater 90s nostalgia/”so uncool it’s cool” fashion movement. Meanwhile, Gosha’s work has been gaining more and more clout with streetwear enthusiasts with each drop. Therefore, the juxtaposition of the FILA branding with Gosha’s name in Cyrillic brings retro into an edgier dimension. The collection, said to be Gosha’s most accessible ever, includes shoes, socks, t shirts, and sweatshirts- all of which will be sold on SSENSE while supplies last.  When asked to describe the collection, Rubchinskiy himself reportedly stated, “Это очень Италия и очень Гоша.” In other words, “It’s very Italy and very Gosha.” 

Sweatshirt: FILA x Gosha Rubchinskiy

Necklace: Forever 21

Beanie: Ali Express

Jeans: H&M

Shoes: Nike

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