C.Y.O. Cosmetics Review + GIVEAWAY

Hey everyone! I’m back this week with another beauty review (sorry they aren’t spaced out better, I’ll try to work on that ¯\_(ツ)_/¯). Today, I’ll be discussing yet another budget brand. This one is relatively new to the game: C.Y.O. Cosmetics! C.Y.O, which stands for “Create Your Own,” launched earlier this year, in August. You can find it at Boots overseas and at Walgreens/Duane Reade in the United States. Everything in this line is under $15, but is the quality up to par? That’s what I decided to find out with this C.Y.O. cosmetics review.

cyo cosmetics no repeats or hesitations i

I bought four different products from C.Y.O. to test and rate for you all. I picked a combination of standard products and products unique to C.Y.O., so I purchased a kohl eyeliner pencil, a matte primer, an overnight lip primer, and an ombre lipstick.

Kohl Gel Eyeliner in Black

I ran out of my liquid liner right as I was due to test these products out in time for today, which was quite fateful! This was my first time using pencil eyeliner in YEARS, so I was eager to experiment.

no repeats or hesitations cyo 1

no repeats or hesitations cyo eyeliner

no repeats or hesitations cyo liner


Wow, I discovered I am SO RUSTY at pencil application! I definitely struggled to apply this, but I think it’s because I’m so used to using liquid liner. If you’re a regular pencil user, then I think that this will be just fine. I was able to do a pretty solid cat eye even though it had been ages.


While I’m used to the matte look of my liquid liner, this pencil liner has a softer look because of the texture. It was difficult to get it to be as black as I wanted, but that may be because I’m not used to the amount of pressure that pencil liners require to achieve the desired pigmentation. Could totally just be a me thing, but just to be safe, I’m knocking down a few points for pigmentation.


This stayed on all day with no signs of wear and tear. 5/5

Matte and Blur Primer Matte-Attack

Matte primer is something that I’ve never previously owned or used before. This one is inexpensive, so I decided to give it a go. I also don’t have anything to compare this to, as this is my first primer, so keep that in mind!

cyo no repeats or hesitations primer

no repeats or hesitations cyo primer


This primer was very easy to apply and seeped directly into my skin. This was pretty straightforward.


I have foundation that I use each morning that tends to appear cakey (I really need to get rid of it lol) especially in between my eyebrows. I happened to have a blemish in that area when I was testing these products, so I dabbed some of this primer on and then applied my foundation. And guess what?? My foundation looked LESS CAKEY! It was still a little cakey, but not as much as it would have been without this primer. So, yeah, I think this definitely works and I’m gonna be using it in my regular makeup routine from now on.

Overnight Lip Primer

‘Tis the season for chapped/dry lips, unfortunately. I picked up this overnight lip primer, curious as to whether or not it would alleviate my cracked lips.

cyo cosmetics lip primer no repeats or hesitations

cyo cosmetics lip primer no repeats or hesitations 2


The tube makes application of this product super simple. It’s basically like a lip gloss; simply squeeze the tube and run it across your lips for foolproof application.


Uhh… yeah guys, I don’t think this actually works that well. It could be because I got a ton of sleep and it wore off by the time I got out of bed? If you don’t get a ton of sleep, then this might work. I’d love for someone else to try it out! I’m going to continue testing it in the meantime.

Ombre Lipstick Two Tone Twist in Couplet

We all know that the ombre lip trend hit Instagram/editorials HARD, but few brands have tried to capitalize on it. C.Y.O. clearly did some research on what’s ~cool~ and came out with this half and half lipstick to make our feeds #goals.

cyo cosmetics lipstick no repeats or hesitations

cyo cosmetics lipstick no repeats or hesitations 3

(after eating)

cyo cosmetics lipstick no repeats or hesitations 2


The application was tricky on this. You have to turn the tube to the darker color to line your lips and then rotate it to fill them in with the lighter color. The fact that the tips aren’t pointed like regular lipstick definitely poses a challenge to creating smooth and sharp lines. Luckily, the glossy formula helps keep things cleaner.


Pigmentation did not disappoint here! The colors showed up very brightly. It was a little hard to see the orange inner color, but it’s there and it definitely adds more depth to your overall look. I would love to try the purple/pink version of this cause I feel like it would be easier to see the ombre effect.


I applied the colors and promptly made and ate shakshuka, and this actually had great staying power. There’s a little bit of wear and tear in the corners of my lips, but overall, most of it stayed on after I ate a full meal!

Overall, these products from C.Y.O. worked great and are incredibly affordable. I think the matte primer and liner are definitely steals! I definitely want to try more of this line; they have eyeshadows, lip glosses, and highlighters, too!

And…judging by the title of this post, you’re probably wondering about the GIVEAWAY!

cyo giveaway cosmetics review no repeats or hesitations

I picked up another set of each of these products to send to one lucky U.S. based winner. To enter to win, sign up to receive my weekly newsletter below! The winner will be drawn from my list of subscribers in two weeks. Good luck!

Click here to subscribe: http://eepurl.com/c1_pTX



  1. November 27, 2017 / 2:13 pm

    I’ve never head of this brand — but it looks like it’s a decent line!

    xo, Lily
    Beauty With Lily

    • norepeatsorhesitations@gmail.com
      November 27, 2017 / 10:20 pm

      Yeah! It held up well considering the super low prices ✨

    • norepeatsorhesitations@gmail.com
      November 27, 2017 / 10:19 pm

      Thank you so much, Annaliese! 💕

  2. November 27, 2017 / 4:30 pm

    I love how you formatted this review, it was really helpful!

    • norepeatsorhesitations@gmail.com
      November 27, 2017 / 10:19 pm

      Thanks so much, Grace! That’s always the goal haha 💕

  3. November 27, 2017 / 6:59 pm

    Hey Emily — long time no see! That red lipstick looks so lovely on you. I’m not familiar with this brand but I always like reading thoughtful reviews, so I appreciate this blog post!

    • norepeatsorhesitations@gmail.com
      November 27, 2017 / 10:22 pm

      omg hey Sara!! Thanks so much for your kind words. There are plenty of reviews in store for 2018 so be sure to visit again soon 😊💕

    • norepeatsorhesitations@gmail.com
      November 27, 2017 / 10:21 pm

      Thanks so much, Katie! They have another purple-pink two toned lipstick that’s next on my list to try 💕

  4. November 27, 2017 / 9:18 pm

    This brand is new to me but it looks like I need to check it out with all of those stars!

    • norepeatsorhesitations@gmail.com
      November 27, 2017 / 10:21 pm

      yeah! It’s so affordable haha it’s hard to resist ✨

  5. November 27, 2017 / 10:17 pm

    I’ve never heard of this brand before but some of the products seem worth it.

    • norepeatsorhesitations@gmail.com
      November 27, 2017 / 10:20 pm

      The liner is totally worth it! I’ve been wearing it every day since I tried it out ✨

  6. November 27, 2017 / 11:45 pm

    I have never heard of this brand before I need to check it out.

  7. November 28, 2017 / 7:08 am

    I’ve never heard of C.Y.O before, but I’ve been looking to try a new primer. I might have to give it a try!


  8. November 28, 2017 / 7:06 pm

    Totally entering! Your reviews were great.

  9. November 29, 2017 / 12:42 am

    Love how in-depth each product review is! And that red looks great on you!

  10. November 30, 2017 / 1:02 am

    Interesting, I’ve never heard of this line!

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