A Fashion Blogger’s Review of the Amazon Echo Look

Hey, everyone! Amazon has been taking over the world AND my blog lately, it seems. Recently, Amazon has been heavily advertising the Echo Look, a version of the Echo that’s designed for those with a passion for fashion.

amazon echo look review no repeats or hesitationsThe Amazon Echo Look is currently available to purchase by invitation only. You can enter your email to request an invite, but keep in mind that it may take a while. By the time I had received my invitation, I had completely forgotten that I had even requested one!

If you Google reviews of the Amazon Echo Look, you’ll find posts talking about how it’s a cool gadget, but it’s not very practical for those who are looking for a regular Echo. The reviews I read online seemed to miss the point of this Echo entirely. When I was considering purchasing the Echo Look a few months ago, I couldn’t find any reviews from fashion bloggers themselves, so I knew I had to write one. Thus, here is my Echo Look review!

(Psssst, pin this image to Pinterest if you’d like to read this post later on!)


To have a photoshoot with yourself, position your Echo accordingly, get into a pose, and say loudly: “Alexa, take a picture!” This Echo is a little bit hard of hearing due to the fact that the speaker is on the opposite side of the camera. Your Echo will light up and flash to capture your look. Users can then view, save, and/or delete the picture in the Echo Look app. I loved how handsfree and simple this was. Plus, with self-photoshoots, there’s a lot less pressure and stress. You can take all the time in the world to get the perfect shots.

amazon echo look review no repeats or hesitations

amazon echo look review no repeats or hesitations

amazon echo look review no repeats or hesitations

You’ll notice that these photos all have the signature “Pop” edit feature. The app will automatically edit each photo by blurring the edges and background, but you can revert the image back to normal very easily in the app. Here is the same photo with Pop and without:

amazon echo look review no repeats or hesitations

To shoot video, just tell Alexa to take a video. Alexa will film a 6-second video of you which you can utilize to show a 360-degree view of your look. I’ll admit it took me a few tries to master the 6-second timing, but once I got into the rhythm of it, I managed to capture some p cute video footage:


Your Echo Look is also equipped with Style Check! You can compare two different outfits side-by-side in the Echo Look app, and, using a series of algorithms, the app will determine which look is more favorable. To test this out, I wore two similar outfits (two different t-shirts with the same jeans) and compared them. I also compared one of the t-shirt looks to my jumpsuit outfit, to see how it compares dissimilar styles. Here are the results:

amazon echo look review no repeats or hesitations

The t-shirt looks were VERY close! The app selected my Stranger Things tee over my Keith Haring one by only 2 percentage points. The app cited “fit, color, styling, and current trends” as the reason. Perhaps it’s because Stranger Things is all the rage right now?

amazon echo look review no repeats or hesitations

For the t-shirt and jumpsuit comparison, it was no contest. The app selected the jumpsuit because “patterns look better.” The algorithm may be biased towards patterns- I’ll have to play around with it more by comparing patterns and solids.


Overall, I think the Amazon Echo Look is really fun to play around with. I definitely want to continue having photoshoots the way I normally do, but this is a great way to have photoshoots without a photographer. The corresponding Echo Look app is fairly straightforward. The Style Check feature is also a must for those who don’t have roommates to do outfit check-ins with. If you’re fashion-obsessed and are looking to buy an Echo anyway, I’d definitely consider the Echo Look.

Did you enjoy this Echo Look review? What are your thoughts on this gadget? As a blogger, is this something you would consider using? Yay or nay? Share your thoughts with me in the comments! If you have any questions/concerns about the Echo Look, ask away and I’d be happy to answer.



  1. January 3, 2018 / 12:16 pm

    Oh this is so cool I didnt even know this existed!!

    • norepeatsorhesitations@gmail.com
      January 3, 2018 / 10:46 pm

      It’s not very publicized oddly enough, I’m just an Amazon addict so it showed up on my homepage one day haha

  2. January 3, 2018 / 12:31 pm

    SO INTERESTING! i’ve heard of the echo look but had no idea what it was about! thanks for all of the great info!

    • norepeatsorhesitations@gmail.com
      January 3, 2018 / 10:40 pm

      You’re so welcome! When I researched it initially, I thought it was totally crazy that there were no reviews from anyone actually in fashion/blogging, so I knew I had to step in and fix that!

  3. January 3, 2018 / 3:27 pm

    Oh wow, I didn’t even know they had this! What a cool item!

    • norepeatsorhesitations@gmail.com
      January 3, 2018 / 10:39 pm

      I only found out about it because a banner appeared when I logged on to Amazon one day; pretty random! It’s definitely under-advertised, especially to bloggers, which is silly because I feel like they’re missing out on potential customers.

    • norepeatsorhesitations@gmail.com
      January 3, 2018 / 10:36 pm

      It’s definitely under-the-radar! I think it’s especially great if you don’t want to rely on or pay a photographer (cause they can cost $$$).

  4. Olivia
    January 3, 2018 / 8:01 pm

    That is so cool you can have a photoshoot with yourself!! Literally the hardest part of taking blog pics is having someone do them for you!

  5. January 3, 2018 / 8:54 pm

    I had no idea this even existed! I think it would be so fun to upload outfits into the app for it to compare!

    • norepeatsorhesitations@gmail.com
      January 3, 2018 / 10:35 pm

      For sure! I can’t wait to experiment with more of my wardrobe

  6. January 3, 2018 / 9:33 pm

    I worked on the team at Amazon that helped develop StyleCheck, so cool to read your review of it (:

    • norepeatsorhesitations@gmail.com
      January 3, 2018 / 10:34 pm

      whoaaa no way! That’s so awesome, I’m absolutely fascinated by the intersection of fashion and technology!

  7. January 4, 2018 / 11:37 am

    This is the first I’m seeing of this— so cool!!

  8. January 4, 2018 / 8:19 pm

    Wow, this is so cool! I really like the blurred effect the photo has.

  9. January 7, 2018 / 1:13 am

    This is SO very cool! I never fathomed it’s ability to take pictures so this is very new to me. Thank you for this really insightful post. It really shows how tech advancements can influencing the blog world.


  10. January 8, 2018 / 6:23 pm

    This is such great technology!

  11. Silvia
    January 10, 2018 / 12:37 pm

    I seriously hadn’t even heard of this but it sounds amazing! Love how useful it is!

  12. C Pearcy
    February 21, 2018 / 9:23 am

    As someone who is considering starting their own fashion/ style blog, but has no one to take their pictures, Do you think this is a good option? Or would you say a regular camera with a timer is better

    • norepeatsorhesitations@gmail.com
      February 21, 2018 / 10:14 am

      I don’t think this should replace a DSLR, but if you are looking to get an Amazon Echo and you’re a blogger, I think this is the best choice. This may be a good option if you are intimidated by photo editing. The blur effect on the Echo look is very distinct and will definitely help your pictures stand out; you won’t need to work as hard to create your own edits, so that is also something to consider.

  13. November 25, 2018 / 1:08 pm

    Wow, I hadn’t even heard of this either. Seems like a pretty niche item, like only a certain type of person (like, you know, a fashion blogger!) would want it, but it seems super cool for the people who would want it. Although heck I wouldn’t mind having one if Amazon wanted to give it to me for free 😛

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