How to Make GIF Stickers for Instagram Stories

Hey, everyone! By now, you’re probably aware of the GIF sticker function in Instagram Stories. I personally use GIF stickers all the time because they’re both funny and attention-grabbing.


I recently published custom GIF stickers to Instagram Stories on behalf of the company I work for, Rebecca Minkoff. If you search “Rebecca Minkoff” in the GIF search bar, you’ll see 6 custom stickers designed by our in-house graphic design team. We made these GIF stickers for a recent press event and they were a huge hit. It’s an incredible branding opportunity to have your own stickers. Over 300 million people use Instagram Stories daily.

how to make gif stickers for instagram stories no repeats or hesitations

I was largely inspired to write this post after experiencing several hiccups to make these stickers happen. Believe it or not, there is no clear step-by-step guide on how to get your GIFs to appear on Stories. Trust me, I googled EVERYTHING. It was super frustrating and involved me frantically emailing GIPHY support several times. This post is here to save you the trouble that I went through to do this. Most of this information was not publicly available anywhere.


how to make gif stickers for instagram stories no repeats or hesitations

1. Make a GIPHY account

The very first step is to make an account on You need to create a username and password just like you do for any other online account. For your email, be sure to use an email associated with your brand (for example, I used my company email, which contains, for my account). This will be necessary later on.

2. Upload and tag your GIF stickers

Once you’ve made an account, you can start uploading your stickers. The optimal size for GIF stickers is 200 px x 200 px and they must have a transparent layer. When you upload your GIFs, there will be an option to leave tags. These are super important- be sure to tag your GIFs with the words/phrases you want them to appear under when someone is searching. For example, I tagged the Rebecca Minkoff GIFs with “Rebecca Minkoff,” because that is the search term we wanted the GIFs to be available under.

3. Get your GIPHY account verified

Now that you’ve uploaded and tagged your stickers, you may be wondering why they aren’t coming up when you search tags on Instagram Stories. For your stickers to actually be searchable on Instagram’s GIPHY search engine (which contains a much more curated library than the GIPHY website), you have to have a verified account on GIPHY (you know, like, with a checkmark n’ stuff). In order for GIPHY to verify your account, you must meet the following requirements:

-Must have a profile photo

-Must have at least 5 publicly available GIFs uploaded to your account

-Provide a company email address, website, and username to GIPHY support

Unfortunately, I don’t think it’s possible to get past this stage without contacting GIPHY support. You can send them an email asking to verify your brand’s account and it will save time if you have already met the above requirements. If you haven’t completed the above checklist, GIPHY will just tell you that you need to do all of the following for verification to be completed.

4. Allow processing time for your GIFs to go through GIPHY’s filters/screening

Once your account is verified, it can take up to a few days for your GIFs to be processed. After a racist incident earlier this year, GIPHY takes extra precaution before stickers can be found in Instagram’s search. Due to this delay, it’s a good idea to plan far enough in advance. I was literally doing this the day before the Rebecca Minkoff press event which was super nervewracking and terrible. Give yourself at least three days, preferably a week, if you need stickers for a specific event.

And that’s it! That’s how to make GIF stickers for Instagram Stories. Again, it’s ridiculous how none of this info was streamlined in one step-by-step guide at the time I was uploading the Rebecca Minkoff GIFs. I hope this saves you time and agony- if you have any other questions about GIF stickers, feel free to comment down below!

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  1. June 6, 2018 / 11:07 am

    Oh wow, I didn’t even know it was possible to make your own custom Insta-stories stickers! This is so great, thank you for teaching us!

  2. Annaliese
    June 6, 2018 / 1:33 pm

    Oh my gosh this is so cool and helpful! I definitely want to try this- thank you for the tutorial. And I didn’t know you worked for Rebecca Minkoff- so cool!

    xoxo A

  3. the sophia diaries
    June 6, 2018 / 8:10 pm

    wow this is so awesome! and i love this step by step guide!!!! thanks for sharing, totally going to share this with my own team 😉

  4. June 7, 2018 / 6:35 am

    Oh my gosh, I can make my own GIF?!?!? I’m so excited. I definitely need to try and make my own, it seems like fun and can do so much! Thanks for the step by step guide!

  5. June 7, 2018 / 7:04 am

    omg this is SO cool!! thank you for sharing! I totally want to create my own gifs now!!!

  6. June 7, 2018 / 11:45 am

    How awesome! Getting verified might be tricky tho. I’d love to make my own gif stickers!

  7. adriana
    June 7, 2018 / 3:46 pm

    I love this and totally didn’t know it! So awesome, I gotta try it out!

  8. June 8, 2018 / 2:12 pm

    THIS IS SO COOL! Thanks for breaking this down for us. I now want to make GIF stickers for Instagram. Haha.

  9. June 8, 2018 / 3:51 pm

    This is super helpful. The verification part might be tricky but I’ll share this post with my marketing friends

  10. Becca Wilson
    June 10, 2018 / 12:23 pm

    These are so very fun and cute! I am definitely going to be giving these a try.

  11. June 11, 2018 / 12:28 pm

    This awesome!!! I had no idea how to do this. Thanks so much for sharing 🙂

  12. June 11, 2018 / 1:20 pm

    I am in the process of creating GIFs so this is perfect! Thank you for sharing!

  13. June 20, 2018 / 2:40 am


    We’ve been doing Instagram GIF Stickers for clients too and it’s so much fun! Thanks for sharing.

  14. jesse
    November 8, 2018 / 2:35 pm

    Do you know how long it typically takes for giphy to verify your account? From the time you have applied to then contacting giphy support?

      November 8, 2018 / 4:22 pm

      I was doing everything super rushed because I had a work deadline to meet. I think normally it can take up to a week so definitely give yourself that time. If you don’t hear anything after a week, then reach out to support for sure!!

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