Ohii Beauty Review

Hey, everyone! I wasn’t kidding when I said that the blog would be chock full o’ beauty reviews. This week, I bring you a brutally honest Ohii Beauty review. ICYMI, Urban Outfitters dropped their own beauty line called Ohii (pronounced “Oh hi”).



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morninggg! @uo_oc with the #ohii lineup 🌞

A post shared by ohii (@ohiibeauty) on

The branding makes it seem like they’re taking direct cues from both Glossier and Colourpop (and honestly, who could blame them?? Those are only, like, two of the most successful beauty brands on the planet, nbd). Naturally, I was curious. The beauty market is hella saturated, as we know. How does UO’s line compare to all of the other bajillions of brands out there, I wondered?


I didn’t want to go too crazy with spending money on this post, so I bought the two items from the line that interested me the most: the Lip Jelly and the Wake Up Pen.


ohii beauty review

ohii beauty review

Whether we like it or not, winter is coming, so I decided to buy the mint scented Lip Jelly. Fun fact: mint also naturally plumps your lips! This Lip Jelly is EXTRA THICC, more like a balm. The application isn’t the best – I actually squeezed the product onto my finger and then spread it across my lips for more control. That was a bit disappointing. Another thing that I didn’t vibe with was the mint scent. It was very subtle. Too subtle, in fact. The mint scent was barely there – I had to use a ton of product in order to get the minty, tingly sensation I wanted. Since this balm is so thick, putting on a ton at once was not a good move. If you are looking for a very lightly minty balm, this could be the one for you. This Lip Jelly did not impress me whatsoever.


ohii beauty review

ohii beauty review

As someone who suffers from intense dark circles, I’m always down to try any sort of undereye product. The Wake Up Pen promises to give you an undeniable morning glow. While the portability and application are incredibly convenient and easy, after testing, I did not feel that this pen is worth the $18.00. Womp womp. If you’re looking for an undereye pen, I’d strongly suggest going with e.l.f.’s version, since it’s way cheaper and will give you similar if not better results. Save your money!!


ohii beauty reviewohii beauty review

So that’s my Ohii Beauty review! I’m really not sure if their highlighters and eyeshadows are worth trying out. Both the Lip Jelly and Wake Up Pen were definitely underwhelming. This brand will basically make all of its money from the fact that it’s sold at Urban Outfitters and the packaging is cute. That’s my hot take.

Have you tried anything from Ohii Beauty? What’s your favorite lip balm/undereye skincare product? Share your thoughts with me in the comments below.

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  1. September 26, 2018 / 10:22 am

    I like the elf undereye pen too! Thanks for your review! This is something I may have totally wasted money on!

  2. nichole
    September 26, 2018 / 2:06 pm

    Hmm! I’m always curious about beauty companies like this that launch from clothing companies – like Forever 21 and what not. Thanks for sharing your honest reviews!

  3. September 26, 2018 / 2:16 pm

    I feel like I need that wake up roller in my life!

  4. September 27, 2018 / 7:05 am

    ahh thanks for the honest review! I feel like a lot of brands just have good placement and cute packaging but not great product these days!

  5. September 27, 2018 / 9:09 am

    Great review! I got an email about this new line at Urban Outfitters and I’ve been wondering about their quality. It sounds like I’d be fine skipping it (though I fully admit, I’m a huge sucker for cute packaging).

    • norepeatsorhesitations@gmail.com
      September 27, 2018 / 4:56 pm

      Ahh yeah that’s how they get you!

  6. September 27, 2018 / 12:27 pm

    I just saw thataylaa on YouTube do a review of these products. The lip balm looks super nice!! Her eyeshadow look came out nice as well but I’m not sure I would go for that over a high end brand from Sephora, tbh.

  7. September 27, 2018 / 2:52 pm

    i hadn’t even heard of the brand – but their packaging is cute!

  8. September 27, 2018 / 4:13 pm

    I heard about UO new beauty line, but I haven’t tried anything yet. I agree the packaging is cute!

  9. September 28, 2018 / 12:58 pm

    Im loving the cute packaging of these products! How adorable and fun, definitely looks like something I need to try out myself too!

  10. September 30, 2018 / 5:03 pm

    I have never heard of this brand before! i will have to check it out! it looks really cute

  11. paige
    October 1, 2018 / 5:53 pm

    ahh you are always 100% on top of the new and cool beauty releases – i feel like you can totally judge a brand off of its lip balms (so easy to get right) and after reading your review, i’m gonna pass on the brand too! thank you for sharing 🙂 x

    • norepeatsorhesitations@gmail.com
      October 1, 2018 / 10:56 pm

      So trueeee how did they mess up a lip balm!! And yeah there are definitely better brands to spend your money on ✨

  12. October 3, 2018 / 11:03 am

    Oh, the packaging is really, really cute! Too bad that they didn’t work as well as you hoped. I’m going to check out that elf undereye pen you suggested, though! Sounds like it might be worth a try.

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