Ohii Beauty Review

ohii beauty review

Hey, everyone! I wasn’t kidding when I said that the blog would be chock full o’ beauty reviews. This week, I bring you a brutally honest Ohii Beauty review. ICYMI, Urban Outfitters dropped their own beauty line called Ohii (pronounced “Oh hi”).



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morninggg! @uo_oc with the #ohii lineup 🌞

A post shared by ohii (@ohiibeauty) on

The branding makes it seem like they’re taking direct cues from both Glossier and Colourpop (and honestly, who could blame them?? Those are only, like, two of the most successful beauty brands on the planet, nbd). Naturally, I was curious. The beauty market is hella saturated, as we know. How does UO’s line compare to all of the other bajillions of brands out there, I wondered?


I didn’t want to go too crazy with spending money on this post, so I bought the two items from the line that interested me the most: the Lip Jelly and the Wake Up Pen.


ohii beauty review

ohii beauty review

Whether we like it or not, winter is coming, so I decided to buy the mint scented Lip Jelly. Fun fact: mint also naturally plumps your lips! This Lip Jelly is EXTRA THICC, more like a balm. The application isn’t the best – I actually squeezed the product onto my finger and then spread it across my lips for more control. That was a bit disappointing. Another thing that I didn’t vibe with was the mint scent. It was very subtle. Too subtle, in fact. The mint scent was barely there – I had to use a ton of product in order to get the minty, tingly sensation I wanted. Since this balm is so thick, putting on a ton at once was not a good move. If you are looking for a very lightly minty balm, this could be the one for you. This Lip Jelly did not impress me whatsoever.


ohii beauty review

ohii beauty review

As someone who suffers from intense dark circles, I’m always down to try any sort of undereye product. The Wake Up Pen promises to give you an undeniable morning glow. While the portability and application are incredibly convenient and easy, after testing, I did not feel that this pen is worth the $18.00. Womp womp. If you’re looking for an undereye pen, I’d strongly suggest going with e.l.f.’s version, since it’s way cheaper and will give you similar if not better results. Save your money!!


ohii beauty reviewohii beauty review

So that’s my Ohii Beauty review! I’m really not sure if their highlighters and eyeshadows are worth trying out. Both the Lip Jelly and Wake Up Pen were definitely underwhelming. This brand will basically make all of its money from the fact that it’s sold at Urban Outfitters and the packaging is cute. That’s my hot take.

Have you tried anything from Ohii Beauty? What’s your favorite lip balm/undereye skincare product? Share your thoughts with me in the comments below.

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